Augmented reality (AR) / Virtual Reality (VR) / Mixed Reality (MR)

Augmented reality (AR) / Virtual Reality (VR) / Mixed Reality (MR)

WHAT IS AR IMAGE MARKER ?

This type of AR, also known as recognition-based AR or image recognition, relies on identification of markers/user-defined images to function. Marker-based AR requires a marker to activate an augmentation. Markers are distinct patterns that cameras can easily recognize and process, and are visually independent of the environment around them; they can be paper-based or physical objects that exist in the real world.

Maker-based AR works by scanning a marker which triggers an augmented experience (whether an object, text, video or animation) to appear on the device. It usually requires software in the form of an app, which enables users to scan markers from their device using its camera feed.

WHY NOT TRY IT OUT YOURSELF? HERE YOU GO!!

AR ARM

STEP 1 : Download the file below on your phone /tablet.
STEP 2 : Open the downloaded file. 
STEP 3 : Choose Image Marker.
STEP 4 : Place the camera towards the image below / side.
STEP 5 : Play around with the buttons on your phone screen.

DC MOTOR

STEP 1 : Download the file below on your phone /tablet.
STEP 2 : Open the downloaded file. 
STEP 3 : Choose Image Marker.
STEP 4 : Place the camera towards the image below / side.
STEP 5 : Play around with the buttons on your phone screen.

WHAT IS AR MARKERLESS ?

As you may have guessed, markerless Augmented Reality does not use a marker. In lieu of a marker, you launch the experience by selecting the AR feature in an app or website or clicking a link. Though markerless AR is common in apps, it also works well with WebAR. 

Markerless Augmented Reality scans the real environment and places digital elements on a recognizable feature, like a flat surface. So, instead of being tied to a marker, the digital elements are placed based on geometry. Markerless Augmented Reality is very popular in gaming, like Pokémon Go, where characters can move around the environment. It is also often utilized for live events and virtual product placement.

WHY NOT TRY IT OUT YOURSELF? HERE YOU GO!!

DC MOTOR

STEP 1 : Download the file below on your phone /tablet. 
STEP 2 : Open the downloaded file. 
Step 3 : Choose Image Markerless
STEP 4 : Place the camera towards a clear wall or surface.
STEP 5 : Play around with the buttons on the file you have opened.

How AR could benefits you?

The Engagement

AR increases engagement and interaction and provides a richer user experience.

Reduction in Maintenance Calls

AR is mobile and personal therefore, hugely accessible to a rapidly growing smart phone market.

Costless

AR is an inexpensive alternative to other media platform as no specific media needs to be purchased.

Great Marketing Tools

AR deliver more value to advertisers by offering measurable AR print ads with direct links to purchase.

New Level

Brands have access to detailed analytics enabling them to truly understand their audience throught apps big data collected.

Better ROI

Research has shown that AR increases the perceived value of products and brands awareness.

How AR could benefits you?

The Engagement

AR increases engagement and interaction and provides a richer user experience.

Mobile Markets Growing

AR is mobile and personal therefore, hugely accessible to a rapidly growing smart phone market.

Costless

AR is an inexpensive alternative to other media platform as no specific media needs to be purchased.

Great Marketing Tools

AR deliver more value to advertisers by offering measurable AR print ads with direct links to purchase.

New Level

Brands have access to detailed analytics enabling them to truly understand their audience throught apps big data collected.

Better ROI

Research has shown that AR increases the perceived value of products and brands awareness.

WHAT IS MIXED REALITY (MR)?

Visualize a room that contains both real furniture and virtual objects such as a digital world globe, a real person who suddenly morphs into a digital avatar, and a lifelike digital version of a dog wagging its tail happily. 

What you’re imagining is Mixed Reality (MR), a technology that blends physical reality and the digital world closely together.

MR is a step beyond Augmented Reality, in which additional information is added to that which a user perceives. In MR, the physical and virtual worlds interact, and users can interact with them as well. This technology can transform the workplace, with its capacity to apply digital information directly to a worker’s real-life experience. This capability explains why most MR solutions tend to attract businesses and

How MR could benefits you?

Faster Quality Assurance Process

Reduction in Maintenance Calls

Employee Training Advancement

Employee Training Advancement

Communication and Co-presence

Learning Assistance

EXAMPLE OF MR APPLICATION

BAE SYSTEMS

MICROSOFT

What is VR?

Virtual Reality is unique from other mixed realities because it allows a user to be fully immersed in a virtual scene or experience. Those headsets shine lights directly into your eyes to immerse you in a 3D virtual world. They show slightly different images to your left and right eye to give you a depth sensation But they do not let your eyes focus on nearby objects which often causes visual discomfort. Whether 360° video or a 3D rendered environment, our expert team creates one of a kind VR experiences.

How VR could benefits you?

Create Virtual Prototype of Your Product

Gone are the days where you need to pay for manufacturing just to get an idea of what your product would look like from every angle and how it might work.

Virtually Engineer Designs

For engineers, architects or other professionals whose work includes building or engineering large structures, virtual reality can help to save time and money.

Offer Virtual Tours of a Location

Say you’re a real estate agent showing houses to potential buyers. Maybe your buyers are in a different state or just don’t want to spend the time going from house to house if they’re not at all interested in that particular style.

Let Customers See All Angles of a Product

When you’re listing a product for sale that customers don’t necessarily get to physically touch before buying, it’s important to show them as many angles of the product as possible so they can get a feel for what it’s actually like.

Give Customers a Taste of Adventure

If you have any sort of tourism or adventure-based business, you can use virtual reality to give customers a taste of what they can expect if they visit your attractions.

Create Interactive Games

One of the more conventional ways that you can take advantage of virtual reality platforms is by creating interactive games.

How VR could benefits you?

Create Virtual Prototype of Your Product

Gone are the days where you need to pay for manufacturing just to get an idea of what your product would look like from every angle and how it might work.

Virtually Engineer Designs

For engineers, architects or other professionals whose work includes building or engineering large structures, virtual reality can help to save time and money.

Offer Virtual Tours of a Location

Say you’re a real estate agent showing houses to potential buyers. Maybe your buyers are in a different state or just don’t want to spend the time going from house to house if they’re not at all interested in that particular style.

Let Customers See All Angles of a Product

When you’re listing a product for sale that customers don’t necessarily get to physically touch before buying, it’s important to show them as many angles of the product as possible so they can get a feel for what it’s actually like.

Give Customers a Taste of Adventure

If you have any sort of tourism or adventure-based business, you can use virtual reality to give customers a taste of what they can expect if they visit your attractions.

Create Interactive Games

One of the more conventional ways that you can take advantage of virtual reality platforms is by creating interactive games.

EXAMPLE OF VR APPLICATION

AR/VR (AR Building)

AR/VR (Electric Maze)

AR/VR (City Defender)

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AR / VR Services Enquiry Form